The digital landscape in Mexico is undergoing profound and rapid transformations, largely driven by the pandemic, which has radically altered the way Mexicans interact with digital services and products. In this changing context, understanding the needs and aspirations of the people using these services and products is crucial.

In the creative field in Mexico, we constantly face the challenge of designing in an environment marked by sociopolitical and cultural barriers. Turning a project or career in the creative sector into something sustainable and profitable is complicated, but not unattainable. Within our community, we’ve identified a key issue: while creativity is at the heart of our profession, it’s not enough on its own. It’s essential to complement it with clear strategies and practical tools to move forward.

Daily studies, cultural probes, and deep-dive interviews can deliver valuable insights. However, there are some limitations to viewing them through an empathic lens. Critical and speculative design approaches can enhance the reflection process and bring a more significant dimension to empathy, desires, goals, frustrations, and cultural differences of end-users.

Research commissioned by the feminist collective Fieras Fierras to identify stereotypes or expectations imposed on women in Mexico that shape social dynamics. The aim was to provide a better understanding of the problem and to invite reflection on the current situation of women in Mexico.

In partnership with What Design Can Do and STBY, delaO design studio collaborated for the 3rd time to create a local brief for the upcoming WDCD design challenge. Every year, the global design competition will invite designers, creative entrepreneurs, and startups to submit circular concepts that radically rethink the way we live.

As a Reach Network partner, delao design studio started a collaboration on the Care Capsules project led by Reach partner The Care Lab, an international network of activists willing to transform Care through human-centred design practices in the health, social & education domains.

The Franz Mayer Museum is the only private museum in Mexico City that entirely focuses on decorative art and design. It holds the most important decorative art collection in Latin America, and it houses the most relevant and avant-garde contemporary design exhibitions in Mexico.