Mezcal Distopia

A fictional mezcal brand. Language evolves slowly but constantly it’s modifying the way we talk and write.

he best tool for an undecertain future is #mezcal. For these holidays we created a fictional mezcal brand called “Dystopia”. Only 28 bottles where made. And of course, we used our #nuevaqwerty typefaces for the label!!! And sorry... it’s not for sale...

Client: Self Initiated

Concept & Art Direction: José de la O.

Packing Design: Montserrat Pasos & José de la O.

Protography: José de la O.