The digital landscape in Mexico is undergoing profound and rapid transformations, largely driven by the pandemic, which has radically altered the way Mexicans interact with digital services and products. In this changing context, understanding the needs and aspirations of the people using these services and products is crucial.
Read MoreIn the creative field in Mexico, we constantly face the challenge of designing in an environment marked by sociopolitical and cultural barriers. Turning a project or career in the creative sector into something sustainable and profitable is complicated, but not unattainable. Within our community, we’ve identified a key issue: while creativity is at the heart of our profession, it’s not enough on its own. It’s essential to complement it with clear strategies and practical tools to move forward.
Read MoreDaily studies, cultural probes, and deep-dive interviews can deliver valuable insights. However, there are some limitations to viewing them through an empathic lens. Critical and speculative design approaches can enhance the reflection process and bring a more significant dimension to empathy, desires, goals, frustrations, and cultural differences of end-users.
Read MoreResearch commissioned by the feminist collective Fieras Fierras to identify stereotypes or expectations imposed on women in Mexico that shape social dynamics. The aim was to provide a better understanding of the problem and to invite reflection on the current situation of women in Mexico.
Read MoreIn partnership with What Design Can Do and STBY, delaO design studio collaborated for the 3rd time to create a local brief for the upcoming WDCD design challenge. Every year, the global design competition will invite designers, creative entrepreneurs, and startups to submit circular concepts that radically rethink the way we live.
Read MoreThe What Design Can Do No Waste Challenge is the result of our second collaboration with the Dutch foundation. As members of the Reach Network, delaO represented Mexico collaborating with agencies in Amsterdam, India, Japan and Brazil to shape this global contest.
Read MoreAs a Reach Network partner, delao design studio started a collaboration on the Care Capsules project led by Reach partner The Care Lab, an international network of activists willing to transform Care through human-centred design practices in the health, social & education domains.
Read MoreThe Franz Mayer Museum is the only private museum in Mexico City that entirely focuses on decorative art and design. It holds the most important decorative art collection in Latin America, and it houses the most relevant and avant-garde contemporary design exhibitions in Mexico.
Read MoreIn of 2018, we were commissioned by BBVA, in partnership with the Design Futures Program at Centro University, to generate a fictional design brief that could communicate the challenges and opportunities contained in four different scenarios on the future of finance in Mexico.
Read MoreIn May 2019, What Design Can Do Mexico invited us to curate their breakout sessions in order to create memorable experiences for the festival’s attendees.
Read MoreIn 2019, Libbey, the biggest glass producer in the Americas, presented us with a unique challenge: To design a methodology for their in-house design team for evaluating the possible success of design concepts.
Read MoreIn September 2018, the Dutch initiative What Design Can Do launched the Clean Energy Challenge: An open call to students, designers, and innovators all over the world to come up with local solutions for local problems.
Read MoreIn 2016, the renowned architectural firm commissioned our studio to generate a methodology of collaborative practices and methodologies so that local artisans in urban and peri-urban areas could utilize the products of generative design.
Read MoreIn 2016, the New York-based company asked us for a proposal that could work as a visual reinterpretation of their corporate values, a strategy that could culturally translate their entrepreneurship values for the Mexican audience.
Read MoreFor Detroit’s designation as the Unesco City of Design in 2017, Urbane Development, a New York-based community development venture, led the efforts to design an inclusive economic development plan for the city’s creative industries.
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